Hi, I’m
Amanda.

I help SaaS and fintech businesses grow their brand’s impact with intuitive, data-driven content experiences and AI-centric SEO strategies.

In human terms?

I help brands create thoughtful, intelligent content that improve visibility and drive growth, using clever messages, tactics and channels.

see my work

A few recent wins:

RecordPoint

+210%

organic search visibility

RecordPoint

+400%

AI overview visibility

Plenti

+35%

personal loan
rate requests

Case Studies

  • Brand storytelling

    Using founder perspectives as a north star, the story of how we shifted our brand narrative to meet a rapidly evolving market.

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    Employer brand development

    After a fresh rebrand, I needed to help Plenti rediscover its brand voice both internally and within our market.

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  • Ecommerce case studies

    Communicating user value through a series of human-centric customer stories.

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What’s your experience like?

I’ve been helping tech companies make and use content more effectively since 2016.

I’ve held several Senior Content Marketing Manager roles, each emphasising unique facets of content and SEO strategy, pipeline growth, and brand development.

But content is only part of my story. In reality, I’m experienced in strategy development, partner management, Go-To-Market engineering, sales enablement, product launches and so much more.

Skills

  • I develop campaign strategies that use content to help companies scale meaningful growth and solve customer problems.

  • I plan and execute AI-first SEO campaigns designed to maximise SERP placement and LLM visibility. I stand firm on the belief that good AEO/GEO stems from good SEO.

    I’m not a big believer in the hype of trendy GEO growth-hacking techniques. I believe strong content fundamentals, a great website, and a healthy off-site brand presence are the keys to success across the visibility spectrum.

  • I help companies define, own and champion their unique voices, editorial styles, and market positioning.

    I believe that brand strategy is woven throughout every single experience audiences have — far beyond the scope of brand-specific work.

    Your website? Branding. Your copywriting? Branding. Your UX? Branding. Your GTM strategy? Branding.

    I believe brand development is innately part of every single thing we do as a marketing team — not just the big activations.

  • Working with developers, product people, and executives, I’ve worked extensively on GTME projects that automate processes, identify new ways to reach audiences and distribute information in clever ways.